Blog

This Platform Eliminates Middlemen

• Posted By : Admin
• |
• Time : 11.30 am

The reason to establish a direct farmer‑to-consumer marketing outlet is primarily to increase your financial returns from farm production.KrishiUdhaan not only helps farmers sell their produce directly to the consumer and eliminates middlemen and local traders, but also provides technological data and solutions to farmers to boost their harvest.

When producers become retailers, they can sell at or near retail prices and avoid paying for wholesalers’ and retailers’ services. Thus, producers receive a higher share of the consumer food dollar and a higher return per unit sold. With planning and effort, you can provide more economically the many services that wholesalers and retailers would otherwise provide.

To minimize the number of mediators involved in the value addition and overall selling process of various crops and agricultural products produced by farmers. To make the selling process of crops time saving and easier for both the farmer and consumer.

KrishiUdyaan Model

The platform can be used by the Uttrakhand community to not only sell their produce and find buyers but the mobile application also provides the user information about weather updates, crop prices, and news related to agriculture. User can also discover and connect with nearby farmers directly. Edvin envisioned Mandi Trades to become the “Facebook for Farmers in India”.

Explaining that the mobile platform could eliminate middlemen and local traders facilitating direct market linkages,Admin says,

This platform will link farmers and consumers within the agricultural value chain, easing management and communication about market data. Farmers can now take informed decisions regarding all the steps involved in farming, which includes details of dealers selling pesticides, seeds, fertilizers, machinery etc.

Further, using location intelligence a user can get a map-based information of both buyer and seller, along with the geographical proximity.